haswei.blogg.se - How to search a page for key words on a whole webpage

How to search a page for key words on a whole webpage driver#
How to search a page for key words on a whole webpage free#

In the example below, a nearly 3,000-word blog post filled with semantically related terms and linked to by several of the experts it mentions is able to rank first for the term “website footers.” Blog posts tend to acquire fewer links than home pages, and do not enjoy the nearly automatic traffic that occurs from branded searches.Ī long, in-depth blog post on a narrow topic may be able to rank for that topic’s head term. In contrast, blog posts will rarely rank for competitive head terms. That makes it difficult to rank for semantically related terms, as the content on-page doesn’t have much depth or breadth of topic. However, these pages are usually light on text (for good reason). Using the keyword on-page, including it in the URL, and making it the page’s title are all standard practice. The home page in particular often has the highest page authority of the entire site.įor that reason, they are able to rank for individual phrases - such as “life science marketing” or “life science marketing agency” - that are fairly competitive. Website pages are light on content, but acquire lots of links. Why? SEO Differences for Blog Posts and Website Pages

Blog posts are more likely to rank for long-tail keywords than head terms.

Website pages are more likely to rank for head terms than long-tail keywords.

These differences contribute to a simple trend in what ranks and what doesn’t:

Website pages are more likely than blog posts to acquire links, as they are the natural place for linkers to send traffic.

Website pages are more likely to stay constant, whereas blog posts are published on an ongoing basis.

People come to blog posts for information about a topic.

People come to website pages for information about a company.

Key differences between website pages and blog posts include: Rather, the differences in how people use these pages, and how they tend to be created, contribute to differences in search ranking. Google and other engines don’t literally assess website pages and blog posts very differently.

How to search a page for key words on a whole webpage driver#

Blog posts can of course contain videos and images, and these things can influence rankings, but text remains the main driver of SEO. In contrast, a “blog post” is a single page that contains text content in the style of an article. Although the overall domain authority of a site can affect rankings, Google and other search engines still rank individual pages rather than entire websites.įor the purposes of this discussion, “website pages” refers to the pages you’ll most commonly see on any business website: home, about, careers, and capabilities pages are common examples. Of course, a “website” is an abstract idea what we think of as websites are actually organized collections of individual pages. Most notably, blog posts and articles need to be optimized differently from home pages and the like.

How to search a page for key words on a whole webpage free#

Also, we always recommend reviewing our guidelines for creating and maintaining a Google-friendly website.Search engine optimization (SEO) has the potential to bring large amounts of free traffic to a website - from specific target audiences no less.Īlthough many of the basic principles of SEO remain the same across different kinds of website pages, there are still differences in SEO best practices across page types. You can learn more about how Google ranks pages at.

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. This search returns the following results: To determine if this is the case, search for your site using our site operator along with a keyword, like this. Keep in mind that your site may be returning for your preferred keywords but may not appear in the first few pages of results. If you create an information-rich site that clearly and accurately describes your topic, it'll likely return for your desired keywords.

Our crawler analyzes the content of webpages in our index to determine the search queries for which they're most relevant. The best way to ensure that your site returns for your preferred keywords is to include them on your pages. We do not manually assign keywords to sites, nor can webmasters submit a list of preferred keywords for which their sites will appear.